Brief: To make a case for registering construction workers to social security schemes as part of the business value chain of Real Estate Developers.
Call to action: To partner with the Migrants Resilience Collaborative and participate in registration of workers to eligible government social security schemes.
Approach: As part of the pre-production research stage with the partnerships team at Jan Sahas and a Real Estate Firm that has adopted worker registration, we mapped out key stakeholders and identified key themes and messages to convey for the video.
Stakeholders and their key messages:
Current Real Estate Partners (TATA Realty, Roshan Builders): Benefits in business value chain
Construction Labor: Their perspective on the sector and how they view risk and protection
Jan Saathi (Field Worker): How program implementation takes place on ground
Bank: Credit and Loan compliance
Key themes:
The Construction Industry has an urgent role to play to ensure Workers are Protected
The Migrants Resilience Program improves Business Reputation in the long term
Government of India offers many schemes for migrant workers.
Credits:
Director, Editor, Camera: Suraj Katra
Additional Camera: Jaysing Chavan
Sound Designer: Sudarshan Sawant
Credits:
Director, Editor, Camera: Suraj Katra
Additional Camera: Jaysing Chavan
Sound Designer: Sudarshan Sawant
